Lagonda All-Terrain Concept Is Aston Martin's First Electric SUV

10 Февраля, 2019, 19:14 | Author: Eric Barnett
  • Lagonda All Terrain Concept will preview the company's first zero emission production SUV

Last year, the automaker also said that it intends to make the SUV a genuine rival to the Rolls-Royce Cullinan, which we understood to be a rival more in price and exclusivity than curb weight or sheer size - it's hard to picture Aston Martin design language stretched to the size of a Range Rover competitor.

Aston Martin has announced that it will debut the new Lagonda All-Terrain Concept at next month's Geneva Motor Show. While you're guessing, let us just spill that Aston Martin has brought back the name "Lagonda" with completely different intentions. The vehicle, of course, will also come with the carmaker's new fully-electric powertrain technologies.

While there is enough time for the vehicle to show up, there is no denying to the fact that brands like Aston Martin are also stepping into the rich waters of the booming SUV segment.

Billed as a preview of the first model the revived Lagonda brand will put into production, the All-Terrain concept follows the Vision concept revealed at the same show in 2018 (and a sketch unveiled thereafter). Lagonda is a luxury brand, but it is also one rooted in technology.

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Expect lots of carbon fibre details and exquisite leatherwork. The SUV will be based on the same platform as the Lagonda luxury saloon that was revealed earlier. While the Roller uses a massive twin-turbo V12, the Lagonda will be entirely electric. What's more? The vehicle by Lagonda will not only be lovely but also environment-friendly and boast autonomous driving tech. Though the All-Terrain Concept is, indeed, just a concept vehicle for Geneva, it does preview the first model Lagonda will put into production, the automaker says.

Specifications of the All-Terrain Concept aren't known at this point. Because like that Vision Concept, this All-Terrain is a fully-electric luxury vehicle.

The SUV, which will rival the Rolls-Royce Cullinan, follows the reveal of the Lagonda Vision saloon concept shown at Geneva a year ago, when Lagonda was relaunched as the maker of high-tech luxury cars that feature all-electric power and arresting design making use of EV packaging advantages.

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