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Netflix pulls Apple iTunes billing for new subscribers

04 January, 2019, 11:29 | Author: Rafael Roberts
  • Netflix stops offering in app subscription on Apple's iPhones

iPad and iPhone users are no longer able to pay for their Netflix service through iTunes, depriving Apple of an estimated $256 million (€225.4m) in annual revenue. Netflix made the move after experimenting with the change in more than two dozen markets globally, Venture Beat reported.

Netflix past year grossed $853 million from the iOS App Store, according to Sensor Tower data cited by TechCrunch, suggesting that Apple would have netted about $256 million from Netflix subscribers who paid for service through iTunes. Existing subscribers can continue to use iTunes for billing.

Consumers spent more than $1.22 billion on apps and games between Christmas Eve and New Year's Eve.


Google is far from officially confirming that it's working on a new operating system catered to all things smart, including mobile phones, tablets, computers, wearables, and other gadgets. The latest Android 9.0 Pie which was introduced previous year is available on less than 0.1% devices.

Schiller also thanked for "the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang". Productivity, Health & Fitness and Education apps are already capturing the attention of customers in the first few days of the year with 1Password, Sweat and Luminosity charting in their respective categories. Critics have said that most of that subscription revenue is concentrated among major streaming media providers like Netflix, Pandora, Spotify and HBO.

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