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LG unveils TV that rolls up for storage

11 January, 2019, 15:39 | Author: Rafael Roberts
  • Rolled up the screen completely disappears.                  Sarah Tew  CNET

Electronics manufacturer LG has taken to the show floor at CES 2019 to unveil the company's massive new 88-inch 8K OLED TV. LG has created a TV with a display that uses revolutionary flexible screen technology that allows the screen to roll up and roll back out when needed.

LG also unveiled its first super-high-definition 8K OLED television, joining competitors in offering premium screens that ramp up the richness of imagery.

Because bigger is always better in the technology industry, the 88-inch LG OLED TV features an 8K resolution, which utilizes a frankly huge number of pixels. The company plans to release the new TV this year. Line mode provides just enough of the OLED display for controlling music, flicking through pictures, or displaying the time.

LG are also using the deep learning capabilities to enhance sound quality.

The base of LG's Signature Series rollable TV features a Dolby Atmos-powered 4.2 channel soundbar with 100 watts of peak power. This TV "reimagines space" and "addresses the human need for an aesthetically pleasing environment", LG's United States senior director of product marketing Tim Alessi told the audience this morning.


The rollable OLED TV offers three different viewing options.in zero view, the display will be tucked away in the base.

"The world's first rollable OLED TV will show the essence of display revolution", LG's home entertainment head Kwon Bong-seok said, touting its rollable OLED TV as a true game-changer that can liberate users from limitations of the wall and free them to curate their own personal space.

There's also a mode LG calls "Line Mode" where the display will drop down so that only about one-fourth of the panel is showing to control on-screen music controls and home gadget apps.

LG's 2019 TVs include the same built-in support for Amazon's Alexa smart assistant. For convenient playback and mirroring, LG will be adding support for AirPlay 2 by Apple.

Lastly, not to be outdone by Samsung's announcement that its 2019 TVs will support iTunes on its Tizen smart TV platform, LG says that it will support AirPlay 2. just stopping short of creating an iTunes app on the LG TV Store.

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