LG unveils flexible television that can be rolled up

08 January, 2019, 15:53 | Author: Dominic Spencer
  • That’s a television control she’s clutching in case you’re wondering

The Korean giant LG is at the show and has showcased a couple of products, among which is the impressive rollable OLED TV R that was first demoed at the 2018 CES. The new LG SIGNATURE OLED TV R (model 65R9) can actually be curled up into its base, offering new viewing options.

David Vanderwaal, LG Electronics USA's senior vice president of marketing, said that the device combines "the world's best TV engineering and design into a home entertainment marvel". Full View provides a large-screen binge-watching experience that's complete with high-quality AI picture and sound settings.

A 12.3 inch OLED panel destined for use in the automotive industry has been introduced, with 45 percent transparency that perhaps previews a future where vehicle windows can keep the kids entertained.

Zero View - display is fully packed away and the powerful built-in sound system can be used.

In the Music mode, for example, users have access to basic playback controls, while the Clock mode shows the current date, time and weather conditions.


Inside the cabinet, the R-Series OLED will be powered by LG's second generation Alpha A9 intelligent processor and, according to LG, uses LG's deep learning AI for a four-step noise-reduction process.

The Zero View mode has the entire TV rolled down and allows users to enjoy music and other audio content from the 4.2-channel, 100W front-firing Dolby Atmos audio system.

It will also be Apple AirPlay 2 and HomeKit enabled, like other 2019 LG TVs.

LG did not reveal finalised launch details, but the TV will be priced for the "premium" category and is expected to ship later in 2019.

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