Apple 'ordered 10pc cut in latest iPhone production'
11 January, 2019, 14:02 | Author: Kara Nash
The Nikkei Asian Review, which was among the first to publicize warnings about new iPhone sales last fall, reports that Apple has cut new iPhone production a further 10 percent for the entire first quarter of 2019. Cook blamed the shortfall on lower-than-expected demand from China over the Christmas and New Year holiday period. Of course that was all debunked when Apple had a record breaking quarter for iPhone sales.The iPhone X had been the top selling iPhone every week since shipping.
According to Nikkei Asian Review, citing a person with knowledge of the matter, total planned production volume of both old and new iPhone models will probably be reduced to a range of 40-43 million units during the January-March quarter.
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Very important to note is that the numbers vary a lot from one day to another, but every time, the iPhone XS Max remains the leading 2018 model. Analysts forecast that Apple Inc. will post 13.18 earnings per share for the current fiscal year. It is going to be hard to track the precise numbers as Apple announced late past year that it would no longer be sharing details of iPhone shipment figures.
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