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Apple greets CES 2019 with snarky iPhone privacy billboard

08 January, 2019, 19:06 | Author: Rafael Roberts
  • Apple greets CES 2019 with snarky iPhone privacy billboard

The Consumer Electronics Show 2019 is just around the corner and before the four-day tech fest begins, Apple has put a giant billboard on display at a hotel near the Las Vegas Convention Centre (LVCC) that takes a direct shot at Android's security features.

The message on the side of the Vegas building makes a play on the slogan "What happens in Vegas, stays in Vegas", created by advertising company R&R Partners for the Las Vegas Convention and Visitors Authority. But the Sunday and Monday before are jam-packed with announcements that set the stage for tech's biggest show of the year.

Monorain cars with the lettering "Hey Google" - the alarm word for the Internet company's language assistant - drive past an Apple banner advertising the protection of privacy on the iPhone.

Both Google and Amazon have a less than stellar privacy record.


The ad takes up more than 10 stories. But Apple never went to CES.

Apple CEO Tim Cook, who refers to the whole data breach mess as "the data industrial complex", has called for stricter tech privacy laws. "Unlike Google, Apple insists they make money exclusively from selling hardware and software, not from users" personal information.

Apple made it clear to CES attendees that it does not sell user data which Amazon and Google have previously used to sell products, CNBC reported.

CES is scheduled to begin on Tuesday.

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