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Samsung takes up 20pc of global smartphone market in Q3

04 November, 2018, 16:13 | Author: Rafael Roberts
  • Q3 2018 smartphone shipments are in: how much longer before Huawei claims top spot?

Whatever the reason, though, global smartphone shipments were down again in the third quarter, the fourth consecutive slump in shipments. Xiaomi ranked 4th with a 9% global market share for the period on the global list, but was 38.1% behind Oppo and Vivo which both acquired 21% in-China shipment share on the domestic list.

A report by research firm IDC late Thursday showed 355 million handsets delivered in the third quarter, a year-on-year decline of 6 per cent. OPPO rounds out the top five with 8.4% market share - a small increase over Q3 2017 - despite decreased shipment volume. IDC said this was the fourth consecutive quarter of year-over-year declines for the global smartphone market.

Counterpoint Research released earlier today the latest report on global smartphone shipments.

Chinese brands have maintained their trajectory of growth with strong performances in markets outside China.

The South Korean tech giant shipped 72.3 million units of smartphones over the July-September period, Strategy Analytics said, compared with 83.4 million units posted in the same period a year ago, when Samsung took up 21.2 percent of the market. For the second quarter in the a row, Huawei was able to come out ahead of Apple and secure the number two position behind Samsung, though its market share was down slightly from Q218.


Samsung had a challenging quarter with shipments down 13.4% to 72.2 million units shipped.

"The brands will further expand outside China as they push into Asia Pacific countries and Europe", he added.

Counterpoint's report says that because emerging markets are under-penetrated, they have a smaller smartphone base and can not offset the global decline.

However, emerging markets are full of potential and present long-term growth opportunities.

Going forward, IDC expects the Chinese smartphone market to return to "flat growth" next year. "This is also affecting local smartphone players in the emerging economies, which are struggling to maintain a foothold". It will take more than an affordable smartphone offering to make the switch from their feature phones to smartphones in the short term.

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