Netflix is testing mobile-only subscription for some markets with cheaper plans
16 November, 2018, 19:41 | Author: Rafael Roberts
The service is available for the equivalent of around $4 a month and only allows customers to access streaming video on a mobile device. To begin with, the Mobile-only plan seems to be the Netflix's first approach in achieving the desired number of consumers. Netflix have recently announced that they are now testing Netflix streaming on mobile phones where users could be a part of this test by signing up and purchase a one month plan for just RM17.
At half the price of the basicNetflix package in the country, the move is created to tap into a market that leaped a generation of technology and went straight to mobile. If the reduced fee mobile-only subscription is an overseas success - a spokesperson confirmed trials are "running in a few countries" - it's only a matter of time before it hits the United States. Tying Netflix plan pricing structure in Malaysia to its USA offerings clearly wasn't keeping it competitive when compared to the local market. The initiative will also help Netflix fend off the many competing forces in Asia who offer streaming services at a $3 dollar rate, include iFlix, now operating in 28 different countries throughout the Asian peninsula. HotStar and iFlix, the rivals of Netflix in Asia, have imposed affordable subscription prices for as low as $3. He didn't reveal any information about the plans in his interview, however.
Hastings said that although it does not have even 2 million subscribers in any Asian countries, it believes there is a market of more than 100 million people interested in digital streaming services. We will experiment with other pricing models and see how that does in terms of being able to accelerate our growth and get more access.
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