John Lewis Christmas advert

15 November, 2018, 18:55 | Author: Dominic Spencer
  • Credit Homeless Link

It tells the story of Sir Elton's career tracing it back through the decades through stadium tours and private jets before going back to him playing the piano in a pub and performing in a school recital.

But the final scene is the one that will pull on the heartstrings, as you see a five-year-old Elton unwrapping a Christmas present and finding his first ever piano.

John Lewis has finally shared its full 2018 Christmas advert after speculation arose that it would star Elton John.

It is the second of the retailer's Christmas ads to feature Your Song after singer Ellie Goulding recorded a cover for the 2010 campaign.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

Elton John said: "The John Lewis Christmas campaign has so many warm memories for me and my family".


The almost two-and-a-half minute ad tells the story of Elton's first piano and how it was "more than just a gift" and helped him become the musical icon he is today.

The ad first airs on television tonight at 9.15pm during ITV's Dark Heart. The space includes dressing room, recording studio and living room sets from the ad, as well as props, recordings from Elton John's 17-11-70 album and the opportunity to have photos taken at the piano.

"But it's more about encouraging people to think thoughtfully about the people they are buying gifts for".

The John Lewis adverts have become as much a signal that Christmas is coming as the Coca Cola truck adverts.

But one fan was converted, writing: "They've pulled it off this year - I normally don't like the John Lewis ads but this made me cry and it's got me".

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