FDA Plans Strict Limits on Sale of Flavored E-cigarettes

12 November, 2018, 04:14 | Author: Eric Barnett
  • The ban means only tobacco mint and menthol flavors can be sold in convenience stores and gas stations

The agency threatened in September to ban Juul and four other leading e-cigarette products unless their makers took steps to prevent use by minors.

On Nov. 8, New York Gov. Andrew Cuomo's administration announced plans to ban the sale of flavored e-cigarettes as soon as next year, possibly making his state the first to prohibit such vaping products often marketed as a safer alternative to traditional cigarettes.

E-cigarettes are generally considered a less unsafe alternative to regular cigarettes, but they do contain nicotine.

The FDA is expected to stop the sale of fruit and candy-flavored electronic cigarettes in convenience stores and gas stations across the country.

A senior FDA official said details of the ban would be announced next week, and that menthol and mint flavors would be exempt, The New York Times reported.

The FDA is also considering online restrictions, including having age-verification requirements for those sales.

The new policy will apply to flavored cartridge-style vaping products like Juul that have become popular among youths, not the open tank-style systems sold in vape shops and mostly used by adults, officials said. "It's simply not tolerable".


It's part of the FDA's efforts to reduce teens' use of flavored e-cigarettes.

That growth has coincided with the rise of Juul, whose sales of vaping devices grew from 2.2 million in 2016 to 16.2 million devices a year ago, according to the U.S. Centers for Disease Control and Prevention.

E-cigarette products represent a small share of revenue for major tobacco companies, whereas Juul's business is built entirely on the vaping devices.

While it is widely known that cigarettes are harmful to the health, it turns out, menthol cigarettes may just pose a greater health risk and are harder to quit than the regular ones.

Altria (mo) has already said it will remove its MarkTen pod-based products and will stop selling all flavors except for menthol or tobacco in its products until the FDA reviews and approves them.

The FDA did not immediately respond to a Reuters request for comment.

A spokesman for Cuomo tells the Journal the governor is very concerned about the rise of e-cigarette use among young people.

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