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Facebook targets more teens as Lasso is launched

12 November, 2018, 13:20 | Author: Rafael Roberts
  • Facebook launches Lasso to take on TikTok

The company has just released the app Lasso for iOS and Android, and it's obviously created to offer the same functionality as TikTok, a video app that's become increasingly popular among teens.

Facebook had reported that Lasso, had been the new standalone app for mass entertainment, short form-ranging from comedy to the beauty fitness and lots more. SO, you can join the trend by creating a video for it. "We're excited about the potential here, and we'll be gathering feedback from people and creators", CNET quoted a Facebook spokesperson as saying in an email on Friday. After creating a Lasso video, it can optionally be shared as a Facebook Story, with similar Instagram stories integration coming in the near future.

TikTok, a Chinese social media platform, is now globally recognized for the innovative ways in which it allows its users to share short videos.

While Lasso was released under the Facebook umbrella, the company launched it informally and with relatively little fanfare via a tweet from a product manager on the team. With TikTok being majorly popular, it's not surprising to see Facebook playing chase.

The social media tycoon, Facebook has launched a new app called Lasso.

The app is not yet available globally.

Lasso's music library is one of the biggest. Though all the profiles on Lasso are public which might be a cause of concern. There is no direct signup option for those who do not want Facebook to link their Facebook or Instagram to Lasso. In 2018, only half of the teens say they still use Facebook, compared to 4 years back.

Currently, it is unclear when Facebook would be releasing the app globally.

With Lasso, you can record short clips the same way you do with Vine.

Of course, Facebook took the news of users leaving its flagship platform in a firm way and once again came up with a competitive app in answer to Tik Tok.


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