Amazon Drops $25 Minimum For Free Shipping

05 November, 2018, 19:12 | Author: Eric Barnett
  • STOCK  Getty Images The Amazon logo is displayed on screen of a mobile

Amazon Prime members still get two-day shipping, but the promotional free shipping deal is only good for Amazon's 5-8 day shipping speed.

Amazon claims it will be rolling-out new offers "as often as every five minutes", meaning those who want to get their hands on the best deals will have to keep their eyes glued to the site throughout the 10-day sales extravaganza.

Walmart, arguably Amazon's biggest competitor in the United States, has kept its $35 minimum threshold for free shipping for this holiday season (so far, at least). Target dropped its $35 minimum for free two-day shipping during the holidays.

It marks the first time Amazon has removed the minimum order requirement for its free super-saver shipping tier. The mega online retailer announced it will offer free shipping on all holiday orders in time for Christmas, doing away with a minimum purchase price - even if you aren't a Prime member. In the wake of Walmart's change, it lowered the threshold twice that same year: to $35, and then to the current non-promotional threshold of $25.


Amazon UK hasn't revealed any of the Black Friday deals for this year, but in its announcement it did highlight some of the top deals from last year.

Even though over half of all United States households now have Prime memberships, Amazon would undoubtedly like to convert even more consumers to paid subscribers. The company expects sales for the fourth quarter to be between $66.5 billion and $72.5 billion.

About $720 billion in sales are up for grabs for the Black Friday shopping weekend, according to the National Retail Federation.

Amazon didn't say when customers using the free standard shipping tier would have to place orders to guarantee delivery by Christmas. The company usually sets the final date toward the end of the season.

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