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Ads on Whatsapp? Yes, They Are Coming!

03 November, 2018, 17:44 | Author: Rafael Roberts
  • Brace yourselves: Ads in WhatsApp are coming

Doing this, the company will get into a primary monetization mode and also allowing businesses to reach people.

After being free to use for years, details are starting to come out about just how Facebook will monetize WhatsApp, the popular mobile messaging app it purchased for $19 billion in 2014.

Facebook-owned instant messaging platform WhatsApp will soon have advertisements in its status stories to monetise the app, which has 1.5 billion users across the world, of which 250 million are based in India. This app has been free to use for everyone since 2016 when it let go of the annual $1 fee for users after they finished their first year of business.

It is unknown when WhatsApp is planning to place ads into the Status feature.

So what do you think about seeing WhatsApp ads in the Status feature?


It is reported that the new ad service will be managed by Facebook's native advertising system. However, the feature is now available for the Android beta version and is seen in the latest WhatsApp version 2.18.335 beta update. Some reports claim they'll roll out early next year, but in any case, it's only a matter of time.

In January, Facebook introduced WhatsApp Business accounts, which it said will allow businesses to set up automatic greetings, see statistics about their messaging and set up a profile page with hours of operation and other information.

Acton says that he chose to leave Facebook due to increasing pressure to aggressively make more money from users of the service.

WhatsApp users will likely notice something different with the app in the near future. At that time company said, "You can still count on absolutely no ads interrupting your communication". "Targeted advertising is what makes me unhappy", Acton said in an interview with Forbes' Parmy Olson in September.

Many people, including Brian Acton, one of the co-founders of WhatsApp believe that the introduction of ads in the app would compromise end-to-end encryption.

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