Your Google Play movies are being upgraded to 4K for free

24 October, 2018, 03:15 | Author: Dominic Spencer
  • Google Play Movies Hands Out Free 4K Upgrades, Drops 4K Pricing Too

After code hinted at the move, Google is handing out free 4K movie upgrades to past purchases on Google Play Movies & TV.

If you've ever purchased a movie or TV show in SD or HD from the Google Play Movies & TV Store, Google is going to upgrade it to 4K free of charge. You can now watch titles in 4K via the Movies & TV app on "most 4K Samsung Smart TVs".

As Apple did during the launch of the 4K version of Apple TV, Google has automatically upgraded all supported movies on its Play Movies & TV store. But as Google just announced, it's upgrading all supported films for customers in the US and Canada to UHD no matter if they were purchased in SD or HD.

The search giant is also making UHD movies cheaper to buy in the Play Store. You will have the opportunity to click through and see a full list of the upgrades as well. Unfortunately I haven't bought any 4K content to go back and check the standard pricing for an exact match, however I do seem to recall most UHD movies topped out at around $29.99 and they seem to be topping out at $24.99 today.

In addition, 4K playback support has also been expanded to cover more smart TV models. An update for recent Samsung smart TV's is already available and Google is working with other partners such as LG to bring the updated UI and 4K functionality to their devices.

The service is now offering complimentary 4K upgrades for supported digital titles in your library.

Google will notify users which movies have been upgraded when they open the Play Movies & TV app.



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