Tesco to launch new discount store chain in East of England

03 October, 2018, 10:45 | Author: Eric Barnett
  • Dave Lewis

Tesco has officially launched its new discount brand "Jack's" inspired by and named after Tesco founder, Jack Cohen.

10-15 Jack's stores will be launched in the United Kingdom over the next six months, and the first two Jack's stores will open on 20 September in Chatteris, Cambridgeshire and Immingham, Lincolnshire.

He said: "Jack's will need to work hard to dent the success of Aldi and Lidl, and will also need to prove its value against the wider Tesco offering including its existing chain of One Stop convenience stores".

Products grown or manufactured in the United Kingdom are set to make up 80 per cent of all items sold, the firm said, while 1,800 of the 2,600 brands will be under Jack's own label. Articles appear on euronews.com for a limited time.

The group intends to both open new supermarkets and to transform a few shops Tesco in Jack's, which will create 250 jobs.

The first store will be unveiled later by the Tesco chief executive, Dave Lewis, in the small Cambridgeshire town of Chatteris.

Together Aldi and Lidl now have a combined 13.1 per cent market share in Britain, chipping away at market leader Tesco and its three biggest rivals Sainsbury's, Asda and Morrisons.

Tesco says most items stocked will be British-sourced, including a special branded range carrying the Jack's name.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said earlier this year: "Traditionally focused on own-label lines, Lidl has actually seen fastest growth among its branded products, which are up by 28% and now account for 12% of all sales".

"There have been plenty of comparisons to Aldi and Lidl and it's worth remembering that despite their "discounter" moniker they aren't particularly downmarket retailers - there's a real demographic mix among their shoppers".

Shoppers used to the ever-changing middle-aisles of Aldi and Lidi will feel at home in the new supermarket, with it's WIGIG ("when it's gone, it's gone") aisle of offers. The app also allows customers to track their total basket spend as they shop.

"With its heavy Union Jack branding and promises on provenance Jack's is clearly looking to make its name as a solid British retailer. Almost half of shoppers try to buy local produce when they can so it could be a savvy move, though it's still very early days".



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