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Netflix now accounts for 15% of global internet traffic

07 October, 2018, 10:01 | Author: Rafael Roberts
  • BitTorrent is back

A report by Sandvine, posted late September, has found that 15 percent of all internet bandwidth worldwide is consumed by people watching Netflix.

In its Global Internet Phenomena Report, Sandvine said that Netflix's usage levels make it the No. 1 worldwide application for downstreaming content. It showed that behind Netflix, YouTube represented 11.4 percent of downstream traffic, web browsing 7.8 percent, and MPEG transport stream 4.4 percent.

Findings from Network Intelligence solutions provider Sandvine's installed base of 2.1 billion subscribers worldwide suggests that video is nearly 58 per cent of the total downstream volume of traffic on the Internet, with Netflix making up 15 per cent of the total downstream volume of traffic across the entire Internet.

Other findings reveal BitTorrent is responsible for 22% of total upstreams on the web, social media accounts for just 5.1% of all web traffic, and League of Legends accounts for 26% of all gaming streaming traffic on the web.

Highlighting the geographic differences between legal services, BitTorrent file sharing now accounts for 32 percent of upstream data traffic in Europe, Africa and the Middle East but only 9 percent of traffic in the Americas.


Vice-president of marketing at Sandvine, Cam Cullen, says the huge pressure now on networks is only likely to get worse; "The numbers for video are going to get higher as more and more content goes high definition and users turn more to 4K".

File-sharing accounts for nearly 22 percent of global upload traffic, rising to 31 percent in Europe and the Middle East.

"If people can't get the content they want because they have to have multiple subscriptions or if it comes out a day later in their region and they don't want to see spoilers online, they resort to piracy", said Mr Cullen. And in the Asia-Pacific region, other platforms beat out Facebook and Netflix for the top spot.

In America, however, Amazon Prime was more popular than YouTube.

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