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Why Apple is no longer selling last year's iPhone X

14 September, 2018, 10:01 | Author: Rafael Roberts
  • Apple Watch Series 4 Price in India to Start at Rs. 40,900

"I think Apple did extremely well here", GlobalData analyst Avi Greengart said after checking out the new offerings at the unveiling at the company's headquarters in Cupertino, California. Apple first announced the product last fall, promising the ability to charge an iPhone X, Apple Watch, and AirPods simultaneously without cables.

If you're not already foaming at the mouth at the £999 starting price, you might also be interested to discover that the iPhone Xs represents the next era of Apple smartphones: it's the first IP68-rated iPhone; the one with the biggest screen (6.5in on the Max); has the biggest battery; and its display is fitted with a buttery-smooth 120Hz panel with HDR10 support.

If you last bought an iPhone three years ago, chances are you're using an iPhone 6 or 6s. The XS will set customers back $99 while the XS Max will cost $1,099.

The crème de la crème of this year's crop are the iPhone Xs and iPhone Xs Max, and Apple is clearly betting on bigger equating to better with these new models.

It's got an LCD screen rather than the more advanced OLED ones the other models have, it's in an aluminium frame rather than a stainless steel one and it has water resistance tech that's not quite as good as it's more-expensive siblings. For example, the iPhone XR costs £749, £799 or £899 in the United Kingdom, depending on the capacity.

The Series 4 range will have an edge-to-edge screen like the new iPhones and is packing a bunch of features aimed at turning it into serious medical device. The Series 4 Watch is available with a 40mm or a larger 44mm display, which provide screens that are over 32% and 35% larger than previous devices respectively. Both watches will be available in three different silver, gold, and space gray aluminum finishes. With curved corners, it's also slightly thinner, has more reliable reception and two times faster, thanks to a new processor.

"Apple watch has become an intelligent guardian for your health", he boasted.

The watch will also notify you when it detects that your heart rate is too low or that there's an irregular pattern compared to your usual values. And it says a lot about our era of digital binging that Apple will probably sell them like hot cakes.


Reference to a new Apple Watch, and two new sizes of changeable Watch strap, also appeared in the listings, appearing to confirm rumours of a redesign to the wearable device.

Dr. Ivor Benjamin, the American Heart Association president, came on stage to praise Apple's health efforts and said he was "inspired by the life-saving potential of technology".

Research firm IDC expects worldwide smartphone shipments to decline 0.7% in 2018 to 1.455 billion units, with growth likely to resume as 5G devices become available.

The popular portrait mode, which de-focuses the background of a photo to emphasize the subject, has a new setting.

As Fortune's John Patrick Pullen noted via Twitter, camera company Lytro debuted a similar feature in 2012, but it didn't take off with consumers.

Apple CEO Tim Cook speaks about the Apple Watch at the Steve Jobs Theatre.

Nash showed off a version of the HomeCourt mobile app built for the new iPhones that can track a person's movements on a basketball court without the help of additional sensors scattered around the area.

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