Weight Watchers slims down name to WW

28 September, 2018, 17:22 | Author: Kara Nash
  • Weight Watchers Is Changing Their Name to WW In An Effort To Focus on Wellness

The company is getting rid of the name "Weight Watchers" in an effort to rebrand itself. That's what Weight Watchers is doing in the name of. a new name. The company's shares have gained nearly 60% this year, after surging almost 300% in 2017 as advertisements featuring the media mogul helped bring customers back after a hard stretch that saw shares sink below $4 in 2015.

The company is also partnering with Headspace, a meditation and mindfulness company, to develop content specific to WW members. While WW reported profit that topped estimates, the full-year guidance and subscriber forecast drew concern from SunTrust analyst Michael Swartz.

Grossman stands proudly behind the quarter's results, noting that the number of subscribers in the quarter increased by 1-million from a year ago. "I think its ultimately educating people that yeah, we have growth, but there is some cyclicality to the business", she said.

It seems in general like WW are trying to distance themselves from weight being the only focus of their plan, particularly as it could be seen as fat-shaming and focusing only on one aspect.

Grossman succeeded CEO Jim Chambers in July 2017. The WW app will be updated for members on October 4, according to the company.

Forget watching your weight. Another new program, Connect Groups, aims to strengthen the WW community by uniting members based on their age group, hobbies or dietary habits.

Shares in the company were trading up 1.7 per cent toward 1630 GMT in NY.

It's unclear what role Oprah will play in the upcoming advertisements during the key diet season. Winfrey is an investor in WW and has been public about her success on the program.

A brand best known for helping people lose weight has undergone a slimming-down of its own. "It's all under concept development, globally".


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