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Apple event 2018: 3 new iPhones, new watch, not much else

13 September, 2018, 07:42 | Author: Rafael Roberts
  • Workers prepare for the opening of an Apple store in Hangzhou China in 2015. The tech giant lags behind rivals such as Samsung in crucial Asian markets

It's also larger than a double-wide Snickers bar, a Batman toy and the heel on a pair of red 6-inch stilettos.

The iPhone Xs Max, pronounced like "tennis max", might just as well be read as "excess max".

Part of that probably has to do with the fact there were lots of leaks ahead of Apple's keynote event, so the news wasn't unexpected.

Apple - like Google, Samsung and other big tech companies - has lately been talking up a newfound interest in digital health and limiting excess screen time. From the intriguing new design of the Apple Watch Series 4 to Apple's 2018 iPhone lineup, Apple today set the table for what may very well be the company's most lucrative holiday quarter in history.

Apple revealed its three new iPhones on September in an event at the Steve Jobs Theater in its Apple Park HQ.

Pricing. Taking the price of its flagship iPhone to almost $1,000 previous year helped Apple squeeze more revenue out of the device even though unit sales remained flat.

RIP Home Button, you had a good run. For more info, head over to Apple.

But while Bloomberg and Kuo still expect AirPower to launch this year, Apple is no longer saying so on its website. It is packed with the newest technologies including a 6.1-inch Liquid Retina display that goes edge to edge, the latest TrueDepth camera with faster Face ID authentication, new 7-nanometer A12 Bionic chip with second generation Neural Engine and a 12-megapixel camera that takes advanced Portrait mode and Portrait Lighting photos, ' Schiller said. We're talking some small upgrades on last year's iPhone X model (which at the time was billed as "the biggest leap forward since the original iPhone").

The iPhone X only launched last November.

Some of you might rightly be wondering: What about my not-so-huge hands?

Apple has announced the third phone in its new line-up: the iPhone XR.

Photos on the new phone will have a 60% greater dynamic range than the iPhone X.

For all the details about the phone, check out our overview here. However, the XS Max, true to its name, has a whopping 6.5-inch display.

People will be able to buy the Apple Watch Series 4 with Global Positioning System for $399 while the version with cellular connectivity will cost $499.

TechCrunch has since confirmed the stream will be live on Twitter itself, rather than Apple linking you to its own stream page.

Bar the camera and screen, the rest of the specifications are largely the same as the XS and XS Max. That might be just enough to get someone to buy it, even if it's for their teenage kid. Apple's brought back the "S" model, which means this model looks largely the same as the X from a year ago, but the guts of the phone have been beefed up in all the ways you'd expect.



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