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Apple 2018 Event Recap: iPhone Xs, Xs Max, Xr, Apple Watch

14 September, 2018, 04:37 | Author: Rafael Roberts
  • The Apple Watch is inching toward becoming a medical device

$999 is what the iPhone X cost last year and no one really expected it to be any different this year.

Apple previously included a lightning to USB cable, USB power adapter, headphones for use with a Lightning connector and a dongle in the box containing a new iPhone.

According to Geekbench 4, the iPhone XS and the XS Max both have 4 GB of RAM.

With these changes astir, now might be the ideal time to pick up a discontinued iPhone before it falls out of circulation, especially if you're after a model with a headphone jack.

One compelling theory is its price.


Plus, the new iPhones already come at a steep price. It's a more affordable version of the XS, and it comes in a number of bright colors. Further, the rear wide-angle lens, True Tone flash, and True Depth camera on the iPhone XR are identical to those found on the iPhone XS, so the only difference from a photography point of view appears to be the lack of the second telephoto lens.

We got to test the phone out in person, and reckon the display (which lands right in the middle, size-wise, of the iPhone Xs and Xs Max) might not reach the dizzying heights of OLED, but it remains a lovely smartphone display in its own right. Apart from that they also launched the latest Apple Watch Series 4.

We also know that maintaining high margins, which Apple is increasingly trying to achieve with high prices, is important, as fewer people now upgrade their phone on a regular basis. Why pay $US999 for the awesome screen on the iPhone XS or iPhone XS Max when you could effectively buy the same phone for $US100 less?

The iPhone XR starts at $749 with 64GB of storage, the same price as a smaller screened iPhone 8 256GB model and $50 more than an iPhone plus with 64GB of storage.

Both of these factors might explain Apple's thinking. "I think this will represent a harder and harder challenge to entry-price Swiss-made watches, which are not in a position to stay relevant", Exane BNP Paribas analyst Luca Solca said.

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