The first IKEA store opened in India and it was intense

10 August, 2018, 21:28 | Author: Eric Barnett
  • IKEA-in-Hyderabad-First-Day-Review

Furniture store IKEA on Thursday opened its first store in Hyderabad and witnessed a huge response from the customers.

Among the first shoppers was Peraka Sadanandan, a man who had taken an overnight train with his wife to buy a sofa.

About 40,000 people visited IKEA's first India store on its opening day here, a company spokesperson told.

Curious customers lay on beds and nestled into armchairs Thursday as Ikea opened its first Indian outlet, hoping to wow a burgeoning middle class with offerings tweaked to local tastes, including its famous meatballs. The IKEA employees had to regulate the customers by allowing them in batches. Likewise, Shilpi Dutta, who walked into the store along with her sister, too felt spoilt for choice. "It is overwhelming, a dream come true", he said.

It also has a 1,000-seater restaurant, which is the biggest for IKEA in its global network, offering Swedish and Indian cuisine.

This is the Swedish company's second attempt at breaking into a vast but hard market in India. There were also few tense moments when some people broke queue to force their entry.

After Hyderabad, Ikea plans to open outlets in the financial capital Mumbai next year, followed by Bangalore and New Delhi as it seeks to grab a share of India's estimated $40-billion home goods market.


From living rooms to dining rooms, children's rooms to workspaces, kitchen and bedrooms to bathrooms, the display rooms offer ideas, inspiration and solutions for the entire home in a setting, perhaps not seen before in India.

It materialized after painstaking research: teams visited 1,000 homes to understand Indians' needs, wants and preferences, the brand says.

In fact, such was the turnout at the store that social media was abuzz with pictures and videos of surging crowds jostling to get into the store and the Cyberabad police had to issue an traffic advisory for those headed towards the IKEA store.

Locals in Hyderabad not at Ikea were skeptical.

The Swedish embassy in India's Twitter account said it was "very proud" of the opening. But I believe there it's all compressed wood.

IKEA India deputy CEO Patrick Antoni said that they were expecting a footfall of 30,000-35,000 customers on a daily basis.

"It will be a flop, I tell you", he told AFP. "I don't think it will give us much competition".

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