Roku's earnings dwarfed by it giving users even more free content
09 August, 2018, 13:40 | Author: Dominic Spencer
Good news for cord-cutters: Roku is making its free Roku Channel streaming service available to anyone via the web.
The Roku Channel is now the fifth-most popular streaming channel on the Roku platform based on active accounts. The company is competing with Amazon, Apple, Google, and other major players, by selling streaming boxes at near cost and by partnering with TV manufacturers to have them use Roku as their TV platform. It requires a Roku account to access the free content that includes movies, news, and TV content.
The service, which includes a number of TV shows and movies ranging from past blockbuster hits to some b-list fare, was originally made part of the Roku platform around the launch of the Roku Ultra and Roku Express with a clear goal of providing free streaming content to crowds of ravenous cord-cutters flocking to Roku's platform. Roku announced that it would come to Samsung Smart TVs earlier this year. Monthly streaming hours on The Roku Channel have also doubled since December 2017.
The new web version of The Roku Channel is now live and can be accessed on a wide range of devices. This also allows Roku owners to start watching a show on their phone, and then finish watching it on their Roku-equipped TV at home. The company is monetizing its users through advertising and content.
Featured Free is essentially a collection of deep links into the apps of these content providers, and consumers can start streaming each and every episode without any sign-up hurdles. "They are definitely evolving their approach to the OTT ecosystem", he said.
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