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Huawei caught using DSLR photos to advertise its mid-range Nova 3

21 August, 2018, 09:56 | Author: Rafael Roberts
  • Huawei does it again, passes off a professional photo as a selfie from its new phone

Like it did with the P9 photos, Huawei never actually stated that its phone was responsible for the selfie used in the Nova 3 commercial. The issue was highlighted in a Reddit thread titled, "Huwaei faked an ad for its new phone Huawei Nova 3i' posted by user u/AbdullahSab3".

Here's the behind-the-scenes shot, which reveals the selfie was actually taken by a DSLR. By doing so, she accidentally revealed that a DSLR-camera was used to take one of the still shots that Huawei's smartphone appeared to capture in the ad. But Cnet noted that the text refers to the phone and what appears on its screen, not presenting a photo as if it were taken by anything but the camera.

"The photo supposedly shows that the phone's artificial intelligence (AI)-driven beauty feature digitally altered the image, so she didn't have to finish applying real makeup to look like she was wearing it", arstechnica.com reported on Tuesday.

This isn't the first time a smartphone maker has felt compelled to shoot outside the box.

However, this is not always the case.

In the ad, the captured pictures look pretty fantastic - maybe a little too fantastic. I once worked at an ad agency with a major Android smartphone manufacturer as a client, and we produced photos like this using the actual hardware with minimal additional equipment. Lo and behold, the Nova 3 was nowhere to be seen and, in its stead, was DSLR camera.


Consumers have discovered similar stunts in previous Huawei marketing and advertising materials.

"Disappointed, but not surprised", one person wrote.

A commercial for a new smartphone has been accused of misleading its audience after revealing images of the ad's production were exposed on social media.

Huawei told CNET that a disclaimer at the end of the video outlines the images and content shown "are for reference only".

The behind-the-scenes photos have been removed from the actor's Instagram page.

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