Ford Announces Buck-a-Beer Plan

07 August, 2018, 21:53 | Author: Eric Barnett
  • Premier Doug Ford has said bringing back buck a beer would allow more competition in the beer market

A Toronto beer store is pictured on Thursday, April 16, 2015.

Ontario Premier Doug Ford's government is lowering the price floor for beer and will be offering brewers incentives to reduce their prices in time for Labour Day weekend.

The opposition leader also questioned why Ford is cutting planned welfare rate hikes and the basic income pilot project and focusing on buck-a-beer.

"If beer goes up in consumption over what - 20 cents, 25 cents?"

Beer fans across Ontario can officially start counting down the days until the return of "Buck-a-Beer", the popular $1-per-beer price floor that delighted people across Ontario until it was cancelled when the previous government abruptly introduced new beer price regulations.

In 2008 the previous government chose to ban Buck-a-Beer by setting a higher minimum price and today the retail price floor sits at $1.25. The new price will not be indexed to inflation.


Brewers would not be required to charge less, but the source says the government hopes to get brewers on board with incentives for those who cut prices. Beers lowered to $1 could receive promotional and advertising support, short-term discounts and more prominent displays in the stores.

Buck-a-beer will still be subject to a 5-cent deposit and tax.

The move will have no effect on the province's $589-million in revenue from beer and alcohol taxes, Finance Minister Vic Fedeli said.

Ben Johnson, who operates London-based beer review website Ben's Beer Blog, believes that only large multi-national companies will be able to sell cheap beer because of the volume they produce.

"Essentially, if anyone does it, I predict that dollar beer is going to taste like it's worth about a dollar", Johnson said.

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