Tesla Model 3 could be profitable, analysis suggests

20 July, 2018, 20:49 | Author: Eric Barnett
  • Laguna Hills Calif. For many on the list to buy Tesla's mass-market electric car the wait for the compan

Sandy Munro, president of Michigan-based Munro & Associates, said the vehicle generates net profit margins in excess of 30 per cent. Munro, whose firm tore down the Model 3 to better understand it, made his comments on an appearance on Monday on Autoline, an automotive-focused television show. The office scratched the Model S from its list of cars that can qualify in November, after learning Tesla's basic Model S wasn't available in Germany.

Munro - whose firm acquired an early production model of the auto in order to disassemble and analyze its construction - was initially unimpressed with the electric sedan. In its initial comments, the firm had hinted that Model 3 would be an unprofitable and unsuccessful vehicle for Tesla. As could be seen in the sightings from last week, the Model 3 Performance units were still fresh off the factory, and some of their accents, such as their dual motor badge and their carbon fiber rear spoiler, have not been installed yet. It could even have the potential to make a 30 percent margin, according to the firm's recent analysis. "No electric vehicle is getting 30 per cent net, nobody". According to German law, subsidies for the purchase of electric cars rely in the case that the machine is not more than 60 thousand euros. He described the systems as "a symphony of engineering". The Tesla 2170 cells produce 50 percent more power than the industry standard 18650 cells, while at the same time only taking up 20 percent more space than the industry standard batteries.


"The Model 3 is profitable", Munro said. "I didn't think it would happen this way", he said on Monday.

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