Netflix Is Testing Higher-Priced 'Ultra' Plans

09 July, 2018, 01:49 | Author: Eric Barnett
  • Netflix TV

The "Ultra" streaming plan will test the waters to see if audiences are willing to pay more for content in an HDR format, or to have access to four Ultra HD streams.

That's three euros higher than the highest-price plan now offered.

Before, Netflix was going on about with its three-tier subscription that included the Basic, Standard and the Premium. The Premium plan allowed two simultaneous screens, down from four, and the Standard plan got one screen, down from two. People will no longer be able to write their feedback on a show, and in mid-August, people will no longer be able to read existing user reviews on Netflix either, CNET reported. During the fourth quarter of 2017, Netflix posted their highest customer growth yet, adding 8.3 million new subscribers.

The popular online streaming service announced the launch of a new "Netflix Ultra" service in Europe, on Thursday, July 5.

The folks over at phoneArena have been kind enough to translate the Italian blog Tutto Android and bring us information on a new tier of service Netflix may start offering. In 2013, the company first introduced a four-screen option as a more expensive alternative to their existing two-screen plans. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix", the company said, according to USA Today.


Wall Street analysts have said Netflix has some wiggle room for higher prices.

However, in addition to support for Ultra HD, the new Netflix Ultra plan offers the playback of content on four screens at the same time, support for the high dynamic range (HDR) and HD audio.

But not every Netflix price increase has gone smoothly.

Netflix told CNET the new Ultra plan is completely real.

Now on to the "Ultra" high-end streaming plan.

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