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IHOP acknowledges it faked IHOb name change

10 July, 2018, 08:42 | Author: Rafael Roberts
  • Close-up of sign with IHoB logo following pancake restaurant International House of Pancake's decision to change its name to IHoB Dublin California

IHOb has officially returned to calling itself IHOP - and admitted the change was all part of a publicity stunt.

We've been fooled! IHOP announced on its Facebook page Monday that it "faked" the IHOb name change to promote its new burgers.

IHOb should really stand for "International House of betrayal", because less than a month since the big reveal, the former burger house is reverting back to its pancake roots.

Fortunately for those who criticized the new name, the brand has announced it will be returning to its pancake roots.

Alexandra Deabler is a Lifestyle writer and editor for Fox News. IHOP's "word of mouth" score skyrocketed following the name change, according to YouGov BrandIndex data. Afterward, that figure increased to 30%, the highest score since late 2012.

There were strong feelings going around about the name change.

"The pancakes haven't gone anywhere".

A YouGov poll found that 19 percent of adults said they talked about the store in the two weeks before the IHOB campaign, Business Insider reported.

"Just because we have pancakes doesn't mean we can't do anything but pancakes. That's what we're after: giving more people more reasons to come to IHOP more often".



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