IHOP says ‘b’ is for burgers, temporarily

12 June, 2018, 08:47 | Author: Dominic Spencer
  • Scott Olson—Getty Images

International House of Pancakes, no more. "BURGER KING CHANGED THEIR TWITTER NAME TO PANCAKE KING LMAO THE SHADE", another user tweeted.

Turkel Brands President Bruce Turkel discusses how IHOP is temporarily changing its name to IHOb.

Predictions poured in with everything from the obvious like breakfast and bacon to bananas and bellinis, but ultimately the brand revealed it stands for burgers.

As the Inquisitr reported last week, IHOP announced that they would be making a huge change, renaming the iconic restaurant chain to IHOb, with a lower case "b".

IHOP first teased a name adjustment last week before finally revealing it Monday.

Whatabuger also had a great response saying: "As much as we love our pancakes, we'd never change our name to Whatapancake". "I can't understand who thought the breakfast game wasn't working out and that the solution was to become a burger joint".

"Dear Internet, we abbreciate your batience", the pancake burger chain tweeted.

Others called the name change "bizarre" and "a nightmare". So naturally, we rounded up a few of our favorite Twitter reactions to the IHOB fiasco... IHOP's new marketing campaign is aiming to erase the idea that the restaurant is only for breakfast.

Until Monday afternoon, when Burger King changed its Facebook profile photo to a logo that said "Pancake King". It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".

Still, IHOb's bigger goal appears to have been achieved: To get consumers talking about the brand.



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