IHOP Changes Name to IHOb & Reveals What the 'B' Stands For

11 June, 2018, 22:53 | Author: Dominic Spencer
  • IHOP reveals the mystery of IHOb

Well, the time is finally here and pancake enthusiasts may be surprised to find out that the "b" will actually stand for burger.

Pancake restaurant IHOP's marketing move to rebrand itself as IHOb - standing for burgers - comes at a time when beef prices are off their record highs.

On June 6, IHOP announced on its Facebook page that on June 18 it would change its name by flipping the P (for "pancakes") to a B. Burgerin' burgers burgers. Reburgered burgers burgers burgers burgers burgers burgers.

While still technically called IHOP, a few storefronts will even be getting temporary signage, like this one in Los Angeles. "B-hold!", read the tweet.

The new IHOb Twitter account includes a cover image of the word "Burgers!" hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs.


The restaurant says they want to be known as a place to get lunch and dinner, not just breakfast, according to CNNMoney. "We've pancaked pancakes for 60 years now so it's the flawless time to start burgerin' burgers".

Some people love the new change while others...not so much.

Twitter users also didn't think IHOP's switch to burgers cut the mustard either.

Still, it's worth wondering why IHOP is going through all this trouble.

It's hard to imagine the new name could be permanent, as the almost 60-year-old restaurant chain is best known for its pancakes and breakfast menu items.

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