Burger King apologizes for Russian World Cup pregnancy promotion

22 June, 2018, 05:53 | Author: Suzanne Horton
  • Burger King apologizes for Russian World Cup pregnancy promotion

Earlier this week ads for Burger King in Russia, where the World Cup is now underway, promised approximately $47,000 and a lifetime supply of Whopper burgers to Russian women if they get pregnant with a World Cup player's baby.

The fast-food chain launched a short-lived promotion on VK - a Russian version of Facebook - before removing the campaign due to public backlash.

Even though this might be one of the most freaky commercials in the history of advertising, this isn't the first time that Burger King has published an advertisement like this.

Burger King promised 3 million roubles (€41,000) in addition to the offer of free food.

Then finished with the exclamation, 'We believe in you!'

Burger King removed the ad and tried to make amends after a furore erupted on social media and worldwide. Indeed, Mikhail Degtyarov, a member of Russia's lower house of parliament, recently exclaimed that he wanted to see "more love" during the World Cup and urged Russian women to have more babies even if they are fathered by foreigners. It was too offensive.

Communist Party MP Tamara Pletneva had told a radio station that the World Cup could leave Russian women raising children "of another race". Russian citizens, she said, should marry each other and "build a good family, live together, give birth to children and educate them".

According to Russian news agency Interfax, Burger King Russia's master franchisee is Burger Rus LLC. "It's lucky if they're the same race (as the mother), but if they're of another race, it's worse".



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