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Apple Aims To Curb Phone Addiction With New Features

06 June, 2018, 07:57 | Author: Rafael Roberts
  • James Martin  CNET

"In iOS 12, we wanted to make an easy way to experience AR across the [eco] system, and to do that we got together with some of the greatest minds in 3D, at Pixar", Apple senior vice president Craig Federighi said.

Screen Time - which is similar to what Google is introducing in Android P - shows you how much you use your iPhone and provides weekly activity reports, so you can see just what you've been using your device for. Executives decided in January to postpone more advanced features, like a new design for the Home screen and a new Photos app, to focus on quality, Bloomberg News reported earlier this year.

"For some of us, it's become such a habit that we might not even recognize just how distracted we've become", Mr. Federighi told an audience of more than 6,000 developers.

"The tools specifically created to analyse and manage the amount of time kids spends on Apple devices will be a welcome, but potentially alarming new feature for many parents".

In January, two major Apple shareholders urged the company to address the issue of "smartphone addiction" among children.

There's also a new version of Apple's mobile operating system coming out this fall.

Jana Partners applauded the changes. Finally, Apple Safari has all sorts of new updates to make it harder to track an individual online. "It's an interesting thing to do as a company that prides itself on having a product that is heavily used", he said.

Now for App Store ads, Apple gathers data such as name, address, age, gender, device use, app activity and music, video or book downloads.


Apple gave users a sneak peek at a project Apple is working on for down the road a bit. The company said it would place new restrictions on how apps can access users' cameras and microphones, and make it more hard for data-collection firms to create identifiable "fingerprints" of individual devices.

Another headline announcement at Apple's event was the firm's firmer stance on protecting user data.

And that translates into hot new features for 2018 iPhone users, with a raft of new functions landing across the range. This new feature isn't a boost to processing power or a new form of video, audio or tactile connection created to get us to use Apple products even more.

Apple says it's been working on getting people to spend less time on their phones and more time in the real world at least since January.

We saw Google introduce a few Digital health-related features in the Google I/O a couple of weeks back, helping you limit your phone's usage.

You can also use Animoji, AR Stickers, and Memoji during Group FaceTime calls.

A new feature called Shortcuts allows app to integrate themselves into Siri.

Apple kicks off its annual conference for developers on Monday at 10 a.m.

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