Facebook launch new feature

06 May, 2018, 16:42 | Author: Eric Barnett
  • Facebook Dating App Announcement Hits Shares Of Match Group, IAC

With the dating feature, is the elusive land of intimacy within its grasp? The company has recently announced the launch of dating service on Facebook in the event F8 2018. "We've designed this with privacy and safety in mind from the beginning".

As we noted yesterday, when Facebook launches its service, it wants to make it as noninvasive as possible. It also, apparently, will bypass the embarrassment of asking someone you already know to go on a date. In fact, they can be downright horrifying when they fall apart.

Mark Zuckerberg said that Facebook's goal is to make the world a smaller place by connecting people.

So, how would it work?

You can say look I'm not interested in seeing an ad like this, for example, or a post like that, so there is some control over there, but I think a lot of value propositions of Facebook is that you don't consciously opt into things, it just happens in the background.

Under the new feature, users will be able to create a separate "dating" profile not visible to their network of friends, with potential matches recommended based on dating preferences, points in common, and mutual acquaintances. Users can register for events via the Dating Profile.


Our humiliating pick-up lines, sexual fantasies and even pictures that we'd rather keep away from the grasp of Facebook, all available for someone else to see and assess. That conversation is not connected to any other app or service, including Facebook Messenger. "It validates our anti-swipe, pro-dating movement, which we'll continue to lead through exciting innovations that connect our members for outstanding first dates". This can be a great opportunity for Facebook to act as a cupid between two people.

Facebook's Chief Product Officer, Chris Cox, demoed the platform, saying, "We hope this will help more folks meet and find partners". "Given the necessity of scale to drive engagement, the challenges to initial engagement, and the head start Match has in user reach, we see it as unlikely that Facebook dating will scale to a meaningful competitive threat". Thirty- to 49-year-olds are right behind them at 78 percent. In terms of all social media usage, not just Facebook, that group seems to the fastest growing.

At a cursory glance, a dating service could increase the time that people spend on the Facebook platform as well as cause big problems for its competitors in the online dating field.

Along with Steve Carter, we've been trying to figure out whether Facebook has been hiring other people to build a relationships team that it could task with building out dating and other products. It's not really a question of whether people will trust Facebook enough to actually use the feature.

Facebook CEO Mark Zuckerberg announced on Tuesday that the tech giant would be rolling out its very own dating app soon, but gay dating leader Grindr is unimpressed.

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