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Amazon Prime Members Are Getting New Discounts at Whole Foods

16 May, 2018, 13:52 | Author: Rafael Roberts
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"By offering greater discounts on sale items, and exclusive deals like $10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an incredible opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price". These advantages are available now in Florida and will spread out to the remaining stores beginning this summer.

Whole Foods now has over 470 stores in the U.S., Canada and United Kingdom combined, but the majority - 463 - are in the U.S. And it already offered special coupons to Prime members to help them save more at times - like when it discounted Thanksgiving turkeys, for example. Now, Prime members can enjoy a 10 per cent additional discount on sale items.

Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz.


In addition, the company said Prime members will get an additional 10 percent off hundreds of sale items at Whole Foods Stores. "Well they are, if they only buy the handful of good deals on the card and nothing else", said David Livingston of DJL Research, a grocery industry market research firm. That could be a lure for Prime members who already shop Whole Foods, but could push price-conscious shoppers further away from the chain, given its existing reputation for high prices. Eligible Prime members also receive 5 percent back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card.

Past year the Seattle-based business purchased grocery giant Whole Foods in the USA to supercharge its efforts in the category, but it appears the Go concept is being kept separate from that investment. The app will also give customers exclusive deals and highlight the week's best offers. Earlier this year, Amazon launched free, two-hour delivery on Whole Foods groceries through its Prime Now service in 10 cities.

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